As a way of celebrating our 30th anniversary in business, we want to give back–and that’s what our 30 Causes campaign is all about. For 30 weeks, we’ll donate $100 to the charity of your choice, thanks to your suggestions and votes. Week 29 of '30 Causes' has been awarded to the American Cancer Society.
Storytelling is a basic, some would say primitive, tool for face-to-face connection. It has an acknowledged relevance in event marketing. But, like any tool, there are some ways to use storytelling that are better than others.