Decision Points, George W. BushUser Feedback
If you would like more information about the content on this Web site, please contact us.
ClipboardMay 2012
Access TCA is an Outcome Communications™ company that creates value for our clients by delivering to their desired business outcomes in everything we do.
Access helps our clients communicate better and sell more. We create value in our discovery process, then we deliver with a comprehensive product offering that includes communications planning, event and exhibit production, creative and media products, and support services.
Which challenge has had the most impact on your communication decisions?
(Survey)
It seems like every day, marketers are offered another perfect-way-to-communicate pill. It’s not all snake oil because some of those ideas have made our jobs easier. The best ones force us to become smarter, faster and more accountable. Yet as we’ve gotten savvier, our prospects have somehow become less accessible. How has your marketing approach been affected by the changes in communication over the past few years? Take this survey.
Which challenge has had the most impact on your communication decisions?
… More >How are you creating one-to-one relationships?
(Survey)
It's no secret that over the past few years senior management has increased its interest in marketing spend and effectiveness. Combined with new strategies and tactics that improve our hit rates and tools that automate our efforts, marketers have become more precise. And we’re proving that with how we’re allocating our marketing budgets.
So, what’s your approach, and how do you compare to your fellow marketers?
… More >Social media: to tweet or not to tweet
(Survey)
Well, it looks like social media is here to stay, at least for the time being. The most popular social outlets are RSS/Mobile, Facebook, Twitter and YouTube. In the United States alone, 86% of companies are using at least one and 28% use a combination of all of them (Globally 79/20). What are you doing to get the message out there?
Social makes sense in many different scenarios, but it shouldn’t be the primary focus of your marketing efforts. Take this quick survey to see how you stack up against others in our industry. If you need further information surrounding media integration, please contact us.
How do you define social media?
… More >Parts is Parts?
Those of us who enjoy clever, well-written commercial spots owe it all to Joe Sedelmaier. He's the director/producer who changed the face of television advertising with quirky characters like the laconic Clara Peller and the fast talking Federal Express guy. Peller's simple question, "Where's the beef?" turned the fast-food industry on its head.
When a Tweet Becomes a Bad Quack
When a Tweet Becomes a Bad Quack
by Bruce Morrow
It is with great confidence that I offer the following mathematical postulate: An increase in the ease of communicating will always result in a commensurate increase in the frequency of stupid things communicated.
… More >A Brief History Of Cold Cereal
By Bruce Morrow
Before they started making Cap’n Crunch’s CrunchBerries®, cold cereal had no actual taste. In fact, during the Cold War, there was general agreement among my friends, many of whom were junior conspiracy theorists to begin with, that what they gave us as “the anchor to a nutritious breakfast” wasn’t actually a food at all.
Running in Place
“…in OUR country,” said Alice, still panting a little, “you’d generally get to somewhere else—if you ran very fast for a long time, as we’ve been doing.”
… More >
Hey Doc! Please Write!
Check out this parody of a rock video--conceived, produced, written, directed and scored by the creative team at Access TCA--for a pharmaceutical sales meeting with a musical theme.
… More >Successful Outcomes
Contact
Most Read Blogs
What's on your mind?
Good communication fosters participation. Read our blog, take our survey; post a comment and tell us what you think.