Access TCA is an Outcome Communications™ company that creates value for our clients by delivering to their desired business outcomes in everything we do. We create value in our discovery process, then we deliver with a comprehensive product offering that includes communications planning, event and exhibit production, creative and media products, and support services. Contact Us
SurveysMay 2012
Access TCA is an Outcome Communications™ company that creates value for our clients by delivering to their desired business outcomes in everything we do.
Access helps our clients communicate better and sell more. We create value in our discovery process, then we deliver with a comprehensive product offering that includes communications planning, event and exhibit production, creative and media products, and support services.
Which challenge has had the most impact on your communication decisions?
(Survey)
It seems like every day, marketers are offered another perfect-way-to-communicate pill. It’s not all snake oil because some of those ideas have made our jobs easier. The best ones force us to become smarter, faster and more accountable. Yet as we’ve gotten savvier, our prospects have somehow become less accessible. How has your marketing approach been affected by the changes in communication over the past few years? Take this survey.
Which challenge has had the most impact on your communication decisions?
… More >How are you creating one-to-one relationships?
(Survey)
It's no secret that over the past few years senior management has increased its interest in marketing spend and effectiveness. Combined with new strategies and tactics that improve our hit rates and tools that automate our efforts, marketers have become more precise. And we’re proving that with how we’re allocating our marketing budgets.
So, what’s your approach, and how do you compare to your fellow marketers?
… More >Social media: to tweet or not to tweet
(Survey)
Well, it looks like social media is here to stay, at least for the time being. The most popular social outlets are RSS/Mobile, Facebook, Twitter and YouTube. In the United States alone, 86% of companies are using at least one and 28% use a combination of all of them (Globally 79/20). What are you doing to get the message out there?
Social makes sense in many different scenarios, but it shouldn’t be the primary focus of your marketing efforts. Take this quick survey to see how you stack up against others in our industry. If you need further information surrounding media integration, please contact us.
How do you define social media?
… More >Do the Math on Your Non-Performing Budget Items
(Survey)
These days, your marketing programs need to yield a lot more than brand awareness. Everything you do is measured against your organization’s overall marketing and sales goals. Linking programs to positive return on investment is a must. In other words, you and your program elements must show performance. Non-performing budget items like shipping, drayage and labor steal from others that are directly related to new business. You can’t do without them, but you can control them. Is every expense in each of your program categories generating a sales opportunity? If not, you might carefully consider how much it’s costing you.
If you could take 50% of your non-performing exhibit program budget and put it towards making sales, how would you spend it?
… More >Are You Ready for the Economic Recovery?
(Survey)
Since summer 2010, the media news pundits have been telling us, “The recession is over, although we might not see the upswing for a while.” A “while” might seem a lot longer for marketers whose budgets have been among the first to be slashed and the last to be restored.
Marketing’s leadership value has never been more important than it is today. Event and exhibit professionals have an even greater responsibility because we reach so many clients at one venue. Are you looking ahead to find opportunities to move your company forward? Are you stuck in the self-pity quagmire due to recently slashed budgets and staff? Or are you somewhere in between?
Consider these specific questions, then respond to the survey below:
- Have you created or collaborated with your sales team on a customer retention program that will take place at your event or exhibit program next year?
- Do you have an event and exhibit plan for you organization’s new product introductions from present day through 2012?
- Have you collaborated with other marketing teams in your organization to match your planning with industries that are expected to grow over the next five years?
- Have you connected with your PR team on how you can promote the organization’s trend responses at your live events in 2011?
When the economic recovery comes, we are:
… More >Successful Outcomes
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