Access TCA Atlanta Thrives on Integrated Media, New Business

Atlanta, May 16, 2011 — Access TCA chief executive Michael Yag isn't letting a turbulent economy change his entrepreneurial approach to business. He's investing. And he's taken a bold step with his Atlanta operation, transforming it into an innovation hub.

"We want our Atlanta center to set the industry standard when it comes to integrated communications and media services," Yag said. "Our investment in the growth of this facility is all about delivering to each client's unique set of desired outcomes."

Yag began this transformation early last year when he added a new lightweight custom exhibit product that was developed and engineered in the Atlanta facility and will be manufactured there. This new construction technique can remove as much as 80% of exhibit component weight, saving clients thousands of dollars in drayage and transportation charges.

He then consolidated his event operation with the acquisition of long-standing partner M²Creative, providing total meeting management, staging and creative production, as well as a full range of housing and registration products and services based in the Atlanta center. The team is headed by industry veteran Amy Reed, who manages a staff of in-house producers, creative directors, meeting managers and housing and registration personnel.

Digital and social media round out this innovative offering. The Atlanta center will headquarter a new strategic account team, under the direction of chief creative officer Bruce Morrow.

"Our team really comprises a full-service, live communications agency within Access," Morrow said. "We're offering our clients a unique blend of creative products for myriad channels, chosen and executed based on solid business intelligence."

Access vice president Tucker Ramsey will lead the account team in Atlanta, which includes veteran account director Michele Miller and two account executives. Creative director Lane Andrews has joined Access to manage creative services for this group.

About Access TCA, Inc.
Access TCA is an Outcome Communications™ company that creates value for our clients by delivering to their desired business outcomes in everything we do.

We deliver with a comprehensive product offering that includes communications planning, event and exhibit production, creative and media products and support services.

www.accesstca.com.