Whitinsville, MASS., February 23, 2011 — Access TCA has committed to supporting GRAVITY FREE 2011, the premier multidisciplinary design symposium, as a sustaining partner. The conference, to be held in San Francisco at the Yerba Buena Center for the Arts May 24-26, will draw participants from architecture, graphic design, film, digital media, creative cuisine and more.
The sponsorship underscores Access’ position as a team of creative thinkers whose ideas are not limited to a specific medium.
“GRAVITY FREE aligns wonderfully with who we are as a creative company,” said Mike Yag, Access’ founder and CEO. “This conference is unique because it’s not about just graphics or exhibit design. It’s about creativity itself and applying it to every design problem. That’s how we approach projects at Access. The outcome our clients want leads us to the best creative vehicle to get them there.”
The conference, in its fifth year, has earned a reputation for assembling the world’s most visionary designers to challenge attendees with their most forward-thinking ideas. Twenty speakers each get 18 minutes to wow the audience, followed by free-wheeling Q&A sessions.
This year’s speakers include rock-and-roll icon photographer Bob Gruen, experiential designer Edwin Schlossberg and Ari ’T Hart, designer of the modern fly-fishing reel. Previous conferences have featured the likes of Frank Stephenson who designed the BMW MINI Cooper, urban designer Henry Beer and Karin Fong, creator of the opening titles for PBS’ Masterpiece Theater.
“As a sustaining partner, Access is proud to support an exchange of ideas among the very top echelons of the creative community,” said Yag. “GRAVITY FREE underscores the importance of outstanding design in every sector of the economy. We relish the opportunity to be a part of it.”
The theme of GRAVITY FREE 2011 is Wonders of Magical Thinkers. Milton Glaser, whose history-making “I [heart] NY” campaign defines great design, created this year’s GRAVITY FREE poster featuring a magician levitating his own head from his body.
About Access TCA, Inc.
Access TCA is an Outcome Communications™ company that creates value for our clients by delivering to their desired business outcomes in everything we do.
We deliver with a comprehensive product offering that includes communications planning, event and exhibit production, creative and media products and support services.
For more information, contact:
Kerry Pascetta
Director of Marketing
508-509-2721