Boston Biomedical used ASCO as a platform to build its corporate brand identity. Simple structures on the floor—two towers displaying panels about the disease area and backlit graphics along the back of the exhibit that showed the company’s pipeline—were enhanced not only by comfortable, informal seating and counters for both catering and greeting/lead gathering but by a powerful overhead fabric structure. The goal was to create a room, a comfortable, defined space, on the show floor.
Winner of EXHIBITOR’s Portable Modular Awards: Best 600-1,000 sq ft Island Exhibit
Winner of beMatrix’s ‘Best Of 2015’ Awards for Best Island Exhibit Design