#BuildingBrandEngagement

Storytelling is More Than Just a Buzz Word

by: Brendan Emerson SHARE POST

Storytelling is a basic, some would say primitive, tool for face-to-face connection. It has an acknowledged relevance in event marketing.

But, like any tool, there are some ways to use storytelling that are better than others. David Zax, writing for Fast Company about Margot Leitman’s new book, Long Story Short: The Only Storytelling Guide You’ll Ever Need, distills some of her lessons for us:

  1. Make people root for you.
  2. Have a few go-to stories at the ready.
  3. Stories are about how you felt.
  4. Stories need to have a beginning, a middle and an end.
  5. Good stories are universal.
  6. Don’t be boring

Go deeper and read the whole article.

Storytelling and inviting your market into your world is powerful when done effectively.

About the Author

Brendan Emerson Director, Client Services

Joined Access in the beginning of 2014 from the medical meetings industry where he was a leader in content development, engagement and conference design. He understands the challenges of meeting management as well as exhibitor expectations, and he continues to nurture his personal relations with many of the key figures in today’s pharmaceutical marketing world.