Access TCA is an Outcome Communications™ company that creates value for our clients by delivering to their desired business outcomes in everything we do. We create value in our discovery process, then we deliver with a comprehensive product offering that includes communications planning, event and exhibit production, creative and media products, and support services. Contact Us
TrendsFebruary 2012
Access TCA is an Outcome Communications™ company that creates value for our clients by delivering to their desired business outcomes in everything we do.
Access helps our clients communicate better and sell more. We create value in our discovery process, then we deliver with a comprehensive product offering that includes communications planning, event and exhibit production, creative and media products, and support services.
Little Note Nor Long Remember?
In his Gettysburg Address, Abraham Lincoln used 272 words to define our democracy and call for its preservation. Hundreds of millions more have been dedicated since then to a subject which our 16th president covered in barely four paragraphs that cold November day.
… More >Meet Me at the Fair
A diesel engine rumbles from the tractor pull in the grandstands, a wonderfully decadent aroma of deep-fat frying floats through the air, and kids scream with delight from colorful rides on the midway. In the cattle barn, a couple of teens expertly coax a reluctant bull into a narrow cage and force a pill down his throat.
One-on-One
The sky had turned green and angry. What couldn’t be seen of the horizon beyond the heavy swaying of midsummer trees was reflected in the mirrored buildings of downtown: crisp images of the impending storm; a maelstrom foreseen in the crystal ball of urban architecture; a static crackle of electricity in the blanket of heat over the park.
Of course, we kept playing.
… More >A Hardware Store for Past and Present
The charming towns nestled between the gentle peaks of Berkshire County, Massachusetts, evoke a bygone era that perhaps never was, when folks stopped by the barbershop for the latest news and penny candy still cost a penny.
Norman Rockwell lived and worked here, using residents as models for his iconic illustrations that graced the covers of The Saturday Evening Post.
… More >Three Tips For Creating One-to-one Relationships
Subtitle:
Advocacy as the key to one-to-one relationships
Andrew lives on a perfect little farm in rural Maine and sells his produce to customers who go out of their way to buy from his stand, which is just off the main road. He appreciates his customers but finds it hard to hide his annoyance when people say, “Wow! This is beautiful. Your life is so simple and easy.”
He gently corrects them: “Simple, yes. But, simple is not easy.”
… More >The Art of Integrated Media
Not long ago, guys in suits were handing over their slick brochures to companies with foosball tables in the lobby, run by guys in sneakers who knew about something called HTML. Then came eCRM, blogs, SMS, RSS, smart phones, vodcasts and virtual everything. And an amorphous mass called social media.
Now the guys in sneakers are wearing suits and insisting that today’s medium of choice is dead because tomorrow’s has already rendered it obsolete.
… More >Bits and pieces create art and friendship
For Joe Kennedy of Ripley, Maine, every plumbing job he does is a work of art. It can’t just function perfectly; it has to look beautiful, too. Even though most of it is ultimately hidden behind sheetrock, he loves to build meticulously aligned grids of copper pipe.
Maine Artists Joe Kennedy, Wally Warren and Bernie Beckman
Convention Spend Report
Subtitle:
Frequently asked questions from management
Great convention program partners create value by anticipating your senior and financial management team’s questions and providing useful information for decision making. Access took a close look at recent FAQ’s regarding trends in convention spending, and we’ve answered them here. We hope this information bolsters your argument as you recommend what program elements deliver the most value and return.
… More >
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