Microsoft files patent for shape-shifting and light-sensitive touch screens
Source: latimesblogs.latimes.com
Microsoft is working on touch screens that wouldn't simply lay flat as many smart phones and tablet computers do now -- but displays that would actually rise-up and change shape to simulate textures and objects in different apps. The shape-shifting touch screen technology was disclosed by Microsoft in a patent filing describing just how the company is working to bring textures to touch screens. In the filing, Microsoft said its concept is to use pixel-sized plastic cells that could move up from the surface of a touch screen to allow it to actually change shape and simulate different textures and ridges.
Why one company bought 4,500 iPads The increasing ubiquity of Apple's iPad is evident in airports and technology conferences, especially. The tablet's use is so widespread that an army of hands was raised when Salesforce.com CEO Marc Benioff asked on stage at a Gartner conference here how many people were using the tablet.
Read more here - Why one company bought 4,500 iPads
Biotech conference says it is too big for Hub to host A prestigious international conference on biotechnology has opted not to return to Boston in 2015, citing a lack of hotel rooms and meeting space in the city.
Read more here - http://www.boston.com/business/healthcare/articles/2010/10
/30/biotech_conference_says_it_is_too_big_for_hub_to_host/
Bringing a new pharmaceutical product to market is a long, complicated process involving many stages. The final stage before the drug is approved by the FDA involves controlled or “clinical” trials, random testing on control groups to determine the effectiveness of the drug. As the ethical case against denying treatment to those who are in need but are not in the trial group grows, which takes precedence — the commitment to the patient or to science?
Read more here - http://www.nytimes.com/2010/09/19/health/research/19trial.html?_r=1&scp=2&sq=target%20cancer&st=cse
Since 1953, brainstorming has been a popular method for eliciting creative responses, yet this tactic with its exercises and rules doesn’t always tap into people’s creativity. Here is a new look at fostering the creative process.
Read more here - http://www.newsweek.com/2010/07/12/forget-brainstorming.html
The process of selecting a new ad agency demands that marketers understand the culture, players and capabilities of the agency being considered. Avi Dan gives some guidelines for selecting an agency and nurturing the relationship.
Read more here - http://adage.com/cmostrategy/article?article_id=145554
These articles reinforce the value of face-to-face meetings in influencing those hard-to-see physicians.
http://www.mmm-online.com/meetings-offer-reps-a-shot-at-no-see-docs-survey/article/178163/
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