The reopening of the exhibit and event industry is generating new attitudes and new priorities. What priorities? Health and safety, of course. But the conversation around sustainable exhibitions is restarting in an industry that has been described as the...
As you begin the “time to get a new exhibit” process, you may be confused or even overwhelmed by the lexicon of exhibit producers. You may read about options in the industry press, only to be more baffled. In a marketing space that has received little...
When you are planning a trade show program, budgeting can be a never-ending learning curve not only for you but for all of your partners, both internal and external. Earlier we broke down some of the major trade show costs that you can expect, and we even suggested a...
The problem with any marketing-speak is that words come into the lexicon, and through overuse, lose their meanings. Exhibit marketing has its own set of terminology and verbal shortcuts. One phrase that runs the risk of losing its meaning is “exhibit...
