Editor’s Note: This post was originally published in September 2016 and has been updated for relevance and accuracy. Remember your rookie days when people used terms like “marketing objectives and goals” and “strategy and tactics?” You...
A few years ago, a pharmaceutical company famous for its products that helped patients live with various metabolic disorders sponsored the activities of an endurance athlete—a person who was managing their disease with healthy diet, exercise, and one of the...
Healthcare exhibitors: warning! Don’t believe the pitch that goes, “Well, we haven’t worked in healthcare up to this point, but healthcare exhibiting can’t be that different from [fill in the blank], right?” To exhibit houses and agencies...
As an event professional, you have undoubtedly read many articles describing best practices for optimizing the return on your face-to-face marketing investment. One way to have a greater influence on attendees, the articles tell you, is to have speakers from your...
If you are like most people in charge of a corporate exhibit program, you are probably not the person who gets to choose the people (and personalities) who become your exhibit staff. Even more daunting, you are not their manager, except for, at most, three days. In...
