If you have ever uttered that sentence, you probably said it with the voice in your head or, at best, sotto voce to your pal sitting next to you. When someone else presents your idea as their own—particularly if you’re in the room—the experience is a unique type...
Maybe the world runs on Dunkin’—but our businesses run on data. Yes, data, and your eyes are already glazing over. Nothing beats the anticipation of reviewing analytics unless maybe it’s waiting for cement to set. Data can be overwhelming, and probably even more...
Maybe it’s your decision; perhaps the process is a mandate procurement. Regardless of who starts it, the RFP experience is not for the faint of heart, particularly if you are a healthcare exhibitor. You listened to experts tell you how to design an RFP,...
Editor’s Note: This post was originally published in September 2016 and has been updated for relevance and accuracy. Remember your rookie days when people used terms like “marketing objectives and goals” and “strategy and tactics?” You...
A few years ago, a pharmaceutical company famous for its products that helped patients live with various metabolic disorders sponsored the activities of an endurance athlete—a person who was managing their disease with healthy diet, exercise, and one of the...
