If you’re considering marketing assistance, it’s crucial to ask all the right questions when hiring an agency in order to make the right choice. Trade show exhibiting demands that when you search for a marketing agency that fits your design needs, you find...
The client-agency relationship revolves around trust and the belief that each party wants what’s right for the other. Although the marriage metaphor has been used way too often to describe this bonding, nevertheless every client wants to feel special. The nagging...
Which side are you on? Client? Supplier? Show management? Our industry is exciting and feeds on innovation and talent. I can personally attest that these ten tips worked for me in advancing my career. For example, I was the first person in my company to achieve the...
Sponsorship can be a powerful enhancement to an exhibit program and to your brand promise. The more you can integrate all elements of your program into a cohesive experience for your target audience, the higher the impact of your face-to-face marketing. For the past...
With the availability of data showing purchasing behaviors, preferences, and product loyalty, marketers are developing personalization strategies that form the basis for connecting with both prospects and customers. “Connecting” can include digital...
