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AccessTCA
The Virtual Measurement Question: Some Thoughts to Ponder

The Virtual Measurement Question: Some Thoughts to Ponder

by Sarah Hurley, CTSM | Healthcare, Industry Knowledge

The struggle is real! For years, corporate event managers have adopted one methodology after another to calculate the return on the investment (ROI) in their exhibit spend. How many event professionals have heard leadership quote Peter Drucker: “If you can’t measure...
Here’s to a Safe Reopening of the Exhibit & Events Industry

Here’s to a Safe Reopening of the Exhibit & Events Industry

by Sarah Hurley, CTSM | Associations, B2B, Convention, Exhibit, Face to Face, Staffing, Trade Show

Hopeful signs are everywhere. Slowly but certainly, trade shows are returning. More than ever, we have all become acutely conscious of the global trade show community as we watched videos of the Hunan Auto Show or read that Germany was separating trade shows from...
Boost Engagement by Providing a Great Trade Show Experience

Boost Engagement by Providing a Great Trade Show Experience

by Sarah Hurley, CTSM | Uncategorized

Never underestimate the power of consumer culture when planning your business-to-business trade show experience. Your business-to-business trade show attendees are not from another planet. They are consumers—we all are. And the most significant trend in consumer...
Small Trade Show Exhibits Invite Creative Bravery

Small Trade Show Exhibits Invite Creative Bravery

by Sarah Hurley, CTSM | Industry Knowledge

Assuming you’re doing the right thing for the right reason, how can you make your small exhibit compelling? The best way to promote your presence is by developing a theme, one that your audience can wrap their minds around. Even better, choose a theme that...
Does your exhibit staff balk at the idea of training? Maybe you need a new approach.

Does your exhibit staff balk at the idea of training? Maybe you need a new approach.

by Sarah Hurley, CTSM | Industry Knowledge

What exhibit manager hasn’t heard, “I don’t need training; I’ve been working at shows for years?”  “Don’t we get enough training?” “Come in early for training? Are you kidding me?” Why the resistance? One...
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Recent Posts

  • Hey, That Was My Idea!
  • Brainstorming in the Age of Zoom
  • Live Events Will Come Back—What Changes Will You Be Making?
  • The Virtual Measurement Question: Some Thoughts to Ponder
  • Business Runs on Data and Storytelling Makes Data Real

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