Trends & Insights
Setting Goals for the New Hybrid Exhibit Challenge
To quote my favorite hip hop line of the 90s, “Don’t call it a comeback!” Comebacks are for celebrities...
What Have We Learned about Virtual Engagements?
In the early months of 2020, when our in-person events were suddenly transported to virtual...
Events Have a Robust Future: Seize the Competitive Advantage
2020 was a disastrous year for live events. Starting (arguably) with Mobile World Congress in February...
Hey, That Was My Idea!
If you have ever uttered that sentence, you probably said it with the voice in your head or, at best,...
Brainstorming in the Age of Zoom
“Brainstorm” has entered the generic lexicon similar to how the brand name “Kleenex” now covers all...
Live Events Will Come Back—What Changes Will You Be Making?
The GBAC STAR Facility Accreditation Program has entered the live event industry lexicon. Although most...
The Virtual Measurement Question: Some Thoughts to Ponder
The struggle is real! For years, corporate event managers have adopted one methodology after another to...
Business Runs on Data and Storytelling Makes Data Real
Maybe the world runs on Dunkin’—but our businesses run on data. Yes, data, and your eyes are already...