Trends & Insights
Be Part of Access’ #WeConquerCancer Virtual 5K
Run, jog, walk—wherever you are—to join our #WeConquerCancer Virtual 5K!
Trade Shows Aren’t Training Days
According to CEIR data, when senior executives attend trade shows, they are serious shoppers. They are making purchasing decisions about what products and services to buy for their companies. They are decision makers with specific concerns and objectives. If this is the case, is it wise to staff your exhibit with rookies who may or may not be up to speed on product information but who certainly do not have the experience and industry depth to talk to high level attendees with any degree of empathy?
Time to Select an Experiential Marketing Agency? Here Are 10 Tips That Will Help the Process
Evaluating an experiential agency is a labor-intensive process that will pay off royally if done well.
What Content Assets Should I Use In An Exhibit?
Your content assets are a vital piece of the exhibit development process! Learn why a multi-channel marketing strategy matters, even at trade shows.
Exhibit Design: Your RFP isn’t a Beauty Pageant
Looking for design that solves your problems? Look beyond “Wow.”
Advance Your Program, Advance Your Career
Promoting innovation and being social are two ways to advance your career. Read more event industry career opportunities to help you move up.
Your Trade Show Exhibit Properties: Planning for Growth
Perhaps right now all you need is a 10′ x 10′–but plan ahead with brand consistent modularity.
Who Are the Influencers and How Do I Reach Them?
Are you reaching the influencers in your field? You can’t afford to ignore them.
Does your exhibit staff balk at the idea of training? Maybe you need a new approach.
Are you tired of hearing complaints about staff training? Perhaps you can start by not calling it ‘training.’
Healthcare Exhibiting: Change the Course
In a world where face to face interactions are regularly replaced by electronic communication, today’s healthcare exhibit manager is being asked to reduce costs, reduce headcount and become more efficient. Learn how you can refocus your healthcare exhibit strategy.