Trends & Insights
COVID-19: A Catalyst for Expanding Event Offerings
The event industry has been clobbered by the pandemic. Airline travel has suffered. Whatever...
Boost Engagement by Providing a Great Trade Show Experience
Never underestimate the power of consumer culture when planning your business-to-business trade show...
The Pros and Cons of Selecting a Niche Marketing Agency
Maybe it's your decision; perhaps the process is a mandate procurement. Regardless of who starts it,...
A Baker’s Dozen: 13 Questions to Ask When Hiring a Marketing Agency for Your Design Needs
If you're considering marketing assistance, it's crucial to ask all the right questions when hiring an...
Account Management Processes During and After the Sales Process
Make no mistake: when a new exhibit is in the works or, when you decide to trust your exhibit program...
Importance of Client Agency Relationship: So Your Agency has Multiple Clients at the Same Show?
The client-agency relationship revolves around trust and the belief that each party wants what’s right...
How to Handle Healthcare Exhibit Compliance Issues
Exhibit compliance issues can be a minefield in healthcare, or at least that’s the existing perception,...
Small Trade Show Exhibits Invite Creative Bravery
Assuming you're doing the right thing for the right reason, how can you make your small exhibit...