Trends & Insights
The importance of having a client-agency relationship with a partner who has industry experience is critical to trade show success. But if your agency has many clients going to the same show, will you get lost in the shuffle?
Compliance issues become less insurmountable once you understand the process.
Assuming you’re doing the right thing for the right reason, how can you make your small exhibit compelling?
“Strategy, goals, tactics, and objectives.” Does that sound like “lions and tigers and bears” to you? Keep reading to learn what these terms actually mean in marketing discussions.
Run, jog, walk—wherever you are—to join our #WeConquerCancer Virtual 5K!
According to CEIR data, when senior executives attend trade shows, they are serious shoppers. They are making purchasing decisions about what products and services to buy for their companies. They are decision makers with specific concerns and objectives. If this is the case, is it wise to staff your exhibit with rookies who may or may not be up to speed on product information but who certainly do not have the experience and industry depth to talk to high level attendees with any degree of empathy?
Evaluating an experiential agency is a labor-intensive process that will pay off royally if done well.
Your content assets are a vital piece of the exhibit development process! Learn why a multi-channel marketing strategy matters, even at trade shows.
Looking for design that solves your problems? Look beyond “Wow.”
Promoting innovation and being social are two ways to advance your career. Read more event industry career opportunities to help you move up.