Your account management team is the lifeline between you and a successful show. The proper collaboration and communication can determine the success of account management processes before, during, and after the show. [...]
The importance of having a client-agency relationship with a partner who has industry experience is critical to trade show success. But if your agency has many clients going to the same show, will you get lost in the shuffle? [...]
Assuming you’re doing the right thing for the right reason, how can you make your small exhibit compelling? [...]
"Strategy, goals, tactics, and objectives." Does that sound like "lions and tigers and bears" to you? Keep reading to learn what these terms actually mean in marketing discussions. [...]
Evaluating an experiential agency is a labor-intensive process that will pay off royally if done well. [...]
One of the most foolproof ways to provide an experience for visitors to your trade show exhibit is to turn an existing content asset into a three-dimensional brand encounter. Learn why it's important to engage in multi-channel marketing. [...]
Looking for design that solves your problems? Look beyond "Wow." [...]
Promoting innovation and being social are two ways to advance your career. Read more event industry career opportunities to help you move up. [...]
Perhaps right now all you need is a 10' x 10'--but plan ahead with brand consistent modularity. [...]
Are you reaching the influencers in your field? You can't afford to ignore them. [...]