Let’s review our last post: When we establish goals for our events, we set a high-level view of what we hope to accomplish. When we set goals for hybrid exhibiting, we tap into everything we know about both virtual and live events. These goals allow us to paint with...
To quote my favorite hip hop line of the 90s, “Don’t call it a comeback!” Comebacks are for celebrities trying to restart dormant careers. The event industry isn’t making a comeback—it’s making a recovery; it’s evolving. And all signs point to the fact that recovery...
In the early months of 2020, when our in-person events were suddenly transported to virtual platforms—if not canceled outright—we were catapulted into a new event landscape as exhibitors/sponsors, participants, or event partners. Now, as the event industry looks...
2020 was a disastrous year for live events. Starting (arguably) with Mobile World Congress in February 2020, more than 90% of live events on the calendar for 2020 were canceled. The fallout from lost revenue and personal financial anxiety needs no documentation. And...
“Brainstorm” has entered the generic lexicon similar to how the brand name “Kleenex” now covers all types of disposable hankies. Brainstorm has morphed from a defined process to a catch-all term explaining a sudden burst of unexpected thinking or ideas. The birth of...
The GBAC STAR Facility Accreditation Program has entered the live event industry lexicon. Although most of us are familiar with it, this credential indicates that a facility has established a comprehensive system of cleaning, disinfection, and infectious disease...
