In a world where face-to-face interactions are regularly replaced by electronic communication, today’s healthcare exhibit manager is being asked to reduce costs, reduce headcount and become more efficient. Learn how you can refocus your healthcare exhibit strategy. [...]
Don't be intimidated when your role calls for you to assume leadership in bringing several agencies together. Make it work! [...]
Developing a customer profile is essential if you are going to provide a memorable experience at a trade show or via any marketing initiative. Take some time to determine as much as you possibly can about who your customer really is. [...]
You—and no one else—are in charge of your career advancement. Here are ten tips to help you get the recognition—and the promotion—you deserve. [...]
Exhibit managers get a lot of advice about how to do their jobs better—often from people who have never been exhibit managers. Read on to learn what exhibit managers need to be more effective in their jobs. [...]
Looking for design that solves your problems? Look beyond "Wow." [...]
Build strong relationships with industry associations: it's a win-win [...]
Today's patients want intelligent conversations with healthcare professionals. How can healthcare exhibitors facilitate this conversation? [...]
Attention exhibit managers: with a little help from knowledgeable partners, a planning a multi-show exhibit program is easy. [...]
An effective booth is one that displays a clear brand hierarchy. Savvy trade show markers know that educated attendees expect this. Here are some thoughts. [...]