In the early months of 2020, when our in-person events were suddenly transported to virtual platforms—if not canceled outright—we were catapulted into a new event landscape as exhibitors/sponsors, participants, or event partners. Now, as the event industry looks...
2020 was a disastrous year for live events. Starting (arguably) with Mobile World Congress in February 2020, more than 90% of live events on the calendar for 2020 were canceled. The fallout from lost revenue and personal financial anxiety needs no documentation. And...
“Brainstorm” has entered the generic lexicon similar to how the brand name “Kleenex” now covers all types of disposable hankies. Brainstorm has morphed from a defined process to a catch-all term explaining a sudden burst of unexpected thinking or ideas. The birth of...
The GBAC STAR Facility Accreditation Program has entered the live event industry lexicon. Although most of us are familiar with it, this credential indicates that a facility has established a comprehensive system of cleaning, disinfection, and infectious disease...
The struggle is real! For years, corporate event managers have adopted one methodology after another to calculate the return on the investment (ROI) in their exhibit spend. How many event professionals have heard leadership quote Peter Drucker: “If you can’t measure...
Maybe the world runs on Dunkin’—but our businesses run on data. Yes, data, and your eyes are already glazing over. Nothing beats the anticipation of reviewing analytics unless maybe it’s waiting for cement to set. Data can be overwhelming, and probably even more...
