Patients Not Products: The New Focus of Healthcare Exhibiting
Today's patients want intelligent conversations with healthcare professionals. How can healthcare exhibitors facilitate this conversation? [...]
Today's patients want intelligent conversations with healthcare professionals. How can healthcare exhibitors facilitate this conversation? [...]
Attention exhibit managers: with a little help from knowledgeable partners, a planning a multi-show exhibit program is easy. [...]
An effective booth is one that displays a clear brand hierarchy. Savvy trade show markers know that educated attendees expect this. Here are some thoughts. [...]
Meaningful engagement doesn't happen by magic. You have to build it into your strategy. [...]
Statistics show that 80-85% of your memorability at a trade show comes from attendees' interactions with your exhibit staff. A lot is at stake! [...]
Perhaps right now all you need is a 10' x 10'--but plan ahead with brand consistent modularity. [...]
Assuming you’re doing the right thing for the right reason, how can you make your small exhibit compelling? [...]
Sometimes your only exhibiting option is a small space in a less traveled spot on the floor. That doesn't mean you can't be successful. [...]
"Less structure, more impact"--see how we do it for ourselves. [...]
Recently we shared some tips to help you position your colleagues—or yourself—to speak at conferences or trade shows. Maybe we put the cart before the horse. [...]