"Strategy, goals, tactics, and objectives." Does that sound like "lions and tigers and bears" to you? Keep reading to learn what these terms actually mean in marketing discussions. [...]
Evaluating an experiential agency is a labor-intensive process that will pay off royally if done well. [...]
One of the most foolproof ways to provide an experience for visitors to your trade show exhibit is to turn an existing content asset into a three-dimensional brand encounter. Learn why it's important to engage in multi-channel marketing. [...]
Promoting innovation and being social are two ways to advance your career. Read more event industry career opportunities to help you move up. [...]
Perhaps right now all you need is a 10' x 10'--but plan ahead with brand consistent modularity. [...]
Are you reaching the influencers in your field? You can't afford to ignore them. [...]
Is exhibitor staff training always a struggle? Learn how a different approach can help you prepare your staff for your next show. [...]
In a world where face-to-face interactions are regularly replaced by electronic communication, today’s healthcare exhibit manager is being asked to reduce costs, reduce headcount and become more efficient. Learn how you can refocus your healthcare exhibit strategy. [...]
Don't be intimidated when your role calls for you to assume leadership in bringing several agencies together. Make it work! [...]
Developing a customer profile is essential if you are going to provide a memorable experience at a trade show or via any marketing initiative. Take some time to determine as much as you possibly can about who your customer really is. [...]