“Brainstorm” has entered the generic lexicon similar to how the brand name “Kleenex” now covers all types of disposable hankies. Brainstorm has morphed from a defined process to a catch-all term explaining a sudden burst of unexpected thinking or ideas. The birth of...
The GBAC STAR Facility Accreditation Program has entered the live event industry lexicon. Although most of us are familiar with it, this credential indicates that a facility has established a comprehensive system of cleaning, disinfection, and infectious disease...
The struggle is real! For years, corporate event managers have adopted one methodology after another to calculate the return on the investment (ROI) in their exhibit spend. How many event professionals have heard leadership quote Peter Drucker: “If you can’t measure...
Maybe the world runs on Dunkin’—but our businesses run on data. Yes, data, and your eyes are already glazing over. Nothing beats the anticipation of reviewing analytics unless maybe it’s waiting for cement to set. Data can be overwhelming, and probably even more...
The director of a pharma association posted on LinkedIn that she completed the first course for her executive certificate in Innovation Strategy from Cornell. A creative director announced on Facebook that she is now a certified Virtual Event & Meeting Manager and...
Okay, virtual meetings are not going away anytime soon. Even when we return to live meetings, there will, in all likelihood, be virtual components, so it’s time to review the basics. By the way, there is no science behind this list—just our experiences in attending...
