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patient journey in healthcare

Mapping the Patient Journey

by: Jerry Grady    |    December 25, 2018    |    Healthcare

Healthcare brand marketers today receive the charge to be mindful of the “patient journey.” Like “patient centricity,” “patient journey” is at risk of becoming another meaningless buzz word, bandied about in the hopes of establishing credibility. Learn how you can incorporate the patient journey in your healthcare exhibit. [...]

future of healthcare exhibiting

Healthcare Exhibiting: Change the Course

by: Sarah Hurley    |    December 11, 2018    |    Healthcare, Industry Knowledge

In a world where face-to-face interactions are regularly replaced by electronic communication, today’s healthcare exhibit manager is being asked to reduce costs, reduce headcount and become more efficient. Learn how you can refocus your healthcare exhibit strategy. [...]

best practices for trade show exhibitors

Exhibit Managers Speak: What Do We Want?

by: Exhibit Manager Who Wishes to Remain Anonymous    |    October 16, 2018    |    Industry Knowledge

Exhibit managers get a lot of advice about how to do their jobs better—often from people who have never been exhibit managers. Read on to learn what exhibit managers need to be more effective in their jobs. [...]