American Field Pop-Up Market

When self-styled pop-up show American Field launched a Boston version of its Brooklyn-based event in September 2014, television network Great American Country saw a unique opportunity to launch its brand among companies and consumers who valued all things American-made, such as crafts, music, food, live demos and much more.

Great American Country asked Access to design and produce a unique space that captured the essence of the network and introduced attendees to GAC’s upcoming television series that highlighted true stories of American ingenuity. Because this was a first for Great American Country, the creative team at Access developed a brand experience that celebrated the all-American lifestyle and American makers. Featuring do-it-yourself leather stamped bracelets, charging stations crafted from old tree stumps, and the opportunity to help name a network series, Great American Country proudly blended American nostalgia with useful technology and topped it off with New England-based refreshments.

“Our brand celebrates America, from coast to coast,” said Jennifer Leitman, senior vice president, marketing and creative services for Great American Country. “And when people walked into our space at American Field, they could reach out and touch the network. The lounge had a fun, hip, nostalgic Americana feel – just like the environment we create on-air at Great American Country.”