Blueprint chose Access to develop their first-ever corporate exhibit to introduce the company and its transformative science to the world’s largest gathering of oncologists at ASCO. Vibrant overhead banners express the youthful Blueprint brand, and a prominent tagline, executed in 3D letters, distinguishes Blueprint on the show floor. Multiple conversation areas, each with AV support, provide space for engagement. The mix of crisp, restrained design and warm materials make the space approachable and intriguing. With this exhibit, Blueprint has a flexible, versatile, and future-proof platform as they move forward.