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Healthcare brand marketers today receive the charge to be mindful of the “patient journey.” Like “patient centricity,” “patient journey” is at risk of becoming another meaningless buzz word, bandied about in the hopes of establishing credibility. Learn how you can incorporate the patient journey in your healthcare exhibit.
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In a world where face-to-face interactions are regularly replaced by electronic communication, today’s healthcare exhibit manager is being asked to reduce costs, reduce headcount and become more efficient. Learn how you can refocus your healthcare exhibit strategy.
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