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Access Insights

Marketing terminology

Strategy, Goals, Tactics and Marketing Objectives: Four Marketing Terms that Need Some Love

"Strategy, goals, tactics, and objectives." Does that sound like "lions and tigers and bears" to you? Keep reading to learn what these terms actually mean in marketing discussions.

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cancer research awareness

Be Part of Access' #WeConquerCancer Virtual 5K

Run, jog, walk—wherever you are—to join our #WeConquerCancer Virtual 5K!

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