Access Insights

setting roles when you work with an agency

Working with Agencies: Playing Nicely in the Sandbox

Don't be intimidated when your role calls for you to assume leadership in bringing several agencies together. Make it work!

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developing a customer profile

First Step to Engagement: Know Your Customer

Developing a customer profile is essential if you are going to provide a memorable experience at a trade show or via any marketing initiative. Take some time to determine as much as you possibly can about who your customer really is.

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