"Access did a great job at CES2017. We had regular calls, often at inconvenient times because of the time difference between Munich and Massachusetts. They translated our goals into the booth design, and we are looking forward to working with Access again in 2018!" - Christine Hugel, Elgato Systems GmbH
Developing a customer profile is essential if you are going to provide a memorable experience at a trade show or via any marketing initiative. Take some time to determine as much as you possibly can about who your customer really is.