Insights and Trends from the Event Industry
Trends & Insights
About Those Assumptions
Several months ago, I joined a roundtable call with a group of pharma marketers. As an opening question, the moderator asked what type of engagement everyone was providing in their exhibits. One person answered, “We’re providing an exceptional experience for our...
Finding My Way to Experiential Marketing
Where did it all begin? Planning my rockstar-themed 6th birthday party, or the first time I designed an event flyer in 8th grade? I’ve always been drawn to the creative side of life, and now I get to keep pursuing those passions into adulthood. If you told my...
A Small Measure of Peace
“I’ve been busy. Like, non-stop.” I must have said that 100 times at a recent reunion in Michigan's Upper Peninsula (or the UP). I talked about how busy I was, how I’d been growing my role, forming a department, building a place for myself in the industry and the...
Case Studies
An engaging environment will breathe life into your brand’s story that captures your audience’s attention and motivates action. Access’ solutions deliver results. Here is how we’ve tackled our clients’ challenges around the globe.
