Trends & Insights
In conversations with trade show and event managers, three planning scenarios emerge. These are not mutually exclusive but three possible contingencies, depending on outcomes not under their control.
Launching an event program, whether live or digital, without a strategy is an exercise in futility. And at this point in time, futility is something we can’t afford.
Understanding how to improve the customer experience for trade shows is critical if you want to boost engagement in your exhibit.
Maybe it's your decision; perhaps the process is...
Trade show exhibiting demands that when you hire an agency for your design needs, you find a partner that meets certain criteria including not only specific knowledge of the industry but also insights and experience in creating engagement within the exhibit.
Your account management team is the lifeline between you and a successful show. The proper collaboration and communication can determine the success of account management processes before, during, and after the show.
The importance of having a client-agency relationship with a partner who has industry experience is critical to trade show success. But if your agency has many clients going to the same show, will you get lost in the shuffle?
Compliance issues become less insurmountable once you understand the process.
Assuming you’re doing the right thing for the right reason, how can you make your small exhibit compelling?
“Strategy, goals, tactics, and objectives.” Does that sound like “lions and tigers and bears” to you? Keep reading to learn what these terms actually mean in marketing discussions.