300-year-old company exhibits at ASH for the first time
Challenge
ONO is focused on oncology, immunology, neurology, and specialty domains with high medical needs. A 300-year-old Japanese company expanded to the U.S. in 2019 after establishing itself in Asia. In addition to Japan, ONO has offices in Korea and Shanghai.
Of course, when efforts to introduce their presence in the US were thwarted by the pandemic, they were not able to bring the news to the US market.
Solution
With some trepidation about whether the show (ASH 2021) would be canceled and about the travel restrictions in place between the US and Japan, ONO decided to exhibit in an inline booth. The slatwall gives a Japanese look and feel to the exhibit.
“Dedicated to the fight against disease and pain” is the company’s mission statement, an appropriate message for this first-time exhibitor. One screen shows the company’s product development, the other depicts the company’s mission.
