PRN Pharmacal
PRN® is dedicated to leading the industry in research and development of niche products and drug therapies that address overlooked areas of pet and animal health. Similar to rare disease research in human health, PRN offers new solutions for conditions that have previously been untreated.
Pro Re Nata is a Latin phrase meaning as the circumstance arises used in prescription medicine: P.R.N. or as needed. This is how PRN Pharmacal began, and how the company views itself today.
The Experience
The design for this exhibit reflected PRN’s product diversity, using color coding: the canopy colors matched the colors of the different product groups. Red was for the nutritional products, green for pharmaceuticals, and blue for medical devices and wound care.
The product group kiosks anchored the corners of the exhibit. The overall design featured sharp angles and eye-popping lighting accents that caught the attendees’ eyes.
The halo-lit top identified the company, and the multicolored stripes attracted attendees to the interactive PAW-LINKO game adapted for the veterinary industry.
The layout was open, inviting, and easy to enter from all sides.
Award-Winning Exhibition
Event Highlights
