Akebia

Founded in 2007, Akebia focuses on achieving better outcomes for people with kidney disease.

At ASN, Akebia introduced a new drug, VAFSEO®, based on Nobel-prize-winning science. Collaborating with Akebia’s agency, FCB, Access designers created concepts featuring tactile, inviting elements instead of digital overload. Words like “aspiration,” “positivity,” “growth,” and “beauty” characterized the conversation during the initial client intake call.

The Experience

The result was an organic, nature-inspired booth with curved, tree-like columns that reflect both molecular science and natural growth. (The shape of the tree-like columns was inspired by an image from VAFSEO®’s MOA video.) The design avoided sharp angles and fostered a warm, immersive experience. The organic shapes were inspired by molecular imagery provided by the agency, linking science and art to engage attendees.

The environment features multi-colored origami leaves throughout the exhibit, serving as a recurring element in the commercial space.

Visitors can add leaves to the trees, increasing interaction and brand storytelling. They could also be attached to the kidney sculpture displayed on the central platform.

The origami leaves are closely connected to the campaign’s iconography, pre-made and available, making participation easy for visitors.

This hands-on element set the booth apart from typical modular, square exhibits. The booth featured distinct commercial and medical areas, with compliance-driven half-walls to separate audiences without blocking visibility. Catering was strategically placed to keep visitor flow smooth and ensure exposure to brand messaging.