Legend Biotech
A global, clinical-stage biotechnology company developing and manufacturing novel therapies.
Challenge
Legend Biotech had no approved products when this exhibit made its debut, but the company wanted to build awareness of their existence.
Solution
Launched in China in 2015, Legend Biotech hired an agency to create a brand campaign to build awareness of the company’s mission: the pursuit of a cure.
A hanging fabric sign provided high identity/visibility for the newly formed company while the slatwall behind the counter was a nod to the company’s Chinese roots.
A corporate video played on the screen behind the counter, and an LED wall controlled from a kiosk presented a motion-intensive diorama reflecting the branding campaign.
Suspended from the hanging sign were plastic models of hot air balloons, which were a significant feature in the campaign. The “balloons” moved up and down with lighting directed on the movement from the blue projection cylinder on the floor beside the diorama.
