Nationwide
Global insurance company, highlighting pet insurance at this conference.
Challenge
Our legacy client, Nationwide, playing to the dog lobby, for certain, has been remiss in promoting feline health. Nationwide’s focus has always been on dogs with their iconic doghouse exhibit, but Nationwide decided to ‘pivot’ from promoting insurance for dogs to promoting insurance for cats.
Solution
The large cat tower marked kitty dominance at the show. The cat-tree climbing toy at the base of the ‘cat tower’ was fabric wrapped—and the double-sided cat on top of the tower rotated, fabricated with vinyl graphics. “Steps” leading up to the tower echoed the climbing toy that every cat parent has in their house. There was also a small private conference room at the base of the tower.
Topped by a rental fabric canopy, the 20′ x 30′ exhibit was all about cats. Suspended from the canopy was a backlit double-sided fabric ‘cat tag.’ The graphics were a combination of vinyl and fabric: the fishbowl was printed acrylic, and the counters were covered with fabric graphics which were fun and consistently promoted the product
There was a fishing pond and a hospitality milkshake stand for human attendees. Magnetic paw clips also delighted the humans who could also take home five types of fish cat toys to assuage their guilt for leaving their cats at home while they attended the show.
