Pharmacosmos
A global, clinical-stage biotechnology company developing and manufacturing novel therapies.
Challenge
Pharmacosmos, a Danish company, specializes in treating iron deficiency anemia. Pharmacosmos opened its first US-based office in 2019. During the pandemic, Pharmacosmos’ MONOFERRIC was approved by the FDA for use in the US, but the product could not be effectively launched. The American Society of Hematology was the first opportunity for the company to introduce MONOFERRIC to its target audience. Given the constraints of the overall exhibits industry, Pharmacosmos opted for an inline exhibit.
Solution
This striking 10’ x 20’ exhibit allowed Pharmacosmos to incorporate both a commercial presence as well as a medical affairs space. The pierce-cut desk is angled three (3) ways and is fabric wrapped with a Halo-lit LED. The back wall is fabric with laminate with a backlit “1” to emphasize that MONOFERRIC just requires one dose. There are additional Halo-lit LED applications on the return wall in the medical affairs area as well as the partial wall dividing the two areas of the exhibit. The dividing wall features a ‘grass’ divider, which the company plans to keep in the exhibit as they move forward. The vinyl floor provides an ‘up lighting’ for the entire commercial exhibit. The exhibit allows for a larger 20 x 30 island configuration.
