Regis Refreshes Their Look with an Interactive, Eye-Catching Exhibit

Regis Corporation is the industry’s global leader in beauty salons and cosmetology education, owning or franchising more than 5,200 locations worldwide.

Regis locations operate under concepts such as Supercuts®, SmartStyle®, Cost Cutters®, First Choice Haircutters®, and Roosters®. Regis offers a wide range of hair care services, including haircuts, styling, and coloring, as well as a wide selection of nationally recognized professional haircare products. Regis also maintains an ownership interest in Empire Education Group, one of the world’s largest operators of beauty schools.

A New Spin on a Long-Standing Partnership

Regis has been an Access client for more than two decades!

Regis exhibits at only one major trade show, The International Council of Shopping Centers (ICSC), held annually in Las Vegas. Until recently, the properties had been the same for decades while getting refurbished, prepped, and shipped to each show. This scenario continued until 2023 when Regis decided it was time for a new look.

This 30 x 30 custom rental exhibit features wood laminate with fabric backlit graphics and vinyl flooring.

The supported signs, featuring Regis brand names, are printed fabric , but their upright supports mean that Regis is saving on any costly rigging charges.

The exhibit features two haircut stations and Regis products that can be purchased in the exhibit.

Lunch and a Haircut

An interesting legacy fact about the Regis exhibit: every year, the Regis exhibit is across the aisle from Jersey Mike’s Subs. That means in one aisle, attendees can get a haircut and sandwich—a winning combination.