Event Industry Blogs and News
Become a Vital Part of a Business Association
In our last post, we talked about why industry associations are worth an investment of your time. Now, let’s look at ways to get the most from that investment.
Make Time for Industry Associations
There are many benefits of joining industry associations. Here are a few–and you will certainly find others once you become involved!
The Case for Internal Marketing
Internal marketing of your face-to-face program is as important as external marketing. Trade shows are universally misunderstood, and savvy internal marketing helps you get the support you need across your company.
Live Event PR Strategy: A Must Have
A PR strategy is your face-to-face marketing program’s best friend. Start now to come up with new PR opportunities for your next event.
Trade Shows and the Art of Managing Brand Perception
Trade shows give you an unequalled opportunity to manage your brand perception, to enhance the positive attributes, and to address perceptions that need work.
Enhance Your Exhibit Program with an Event Sponsorship
Event sponsorships can enhance your exhibiting goals. Be proactive when initiating sponsorships by following these simple steps.
The Power of Storytelling for Exhibit Marketing
Another article on the power of storytelling in your exhibit? Why should you read this one? Well, because this may be the last article on storytelling techniques you ever have to read. It’s not about HOW to incorporate storytelling techniques in your exhibit marketing program (maybe a little), but about WHY you should.
Budget Options When Planning a Trade Show
When budgeting for your trade show program, understanding options helps you explain your allocation decisions intelligently. “We’ve always done it like that” isn’t a good reason to do anything.