Concerned About Costs? You’re Not Alone!
Concerns about cost are nothing new, but the current uncertainty leads event marketers to prioritize their expectations with ‘cost-cutting’ tactics. Instead of panicking about the expense of a new exhibit, first consider: Exhibit Cost Insights: Only 45-50% of budgets...
The Evolution Of “Experience”
The primary focus of events is communication, communication with an audience that is already somewhat predisposed to listen. The audience is gathered in a place—a venue, an exhibit, or a virtual space—attentive to the message being delivered, hoping to learn...
Proud to Be a Pickle
The midway of a county fair or a carnival is an experiential explosion. Everything is over-the-top, designed to overwhelm. Flashing lights and carnival barkers assault your senses, and the smell of funnel cake and smoked meats pulls you in every direction, your feet...
Strategic Event Sponsorship: More Than Just a Word
And Now a Word from Our ______ Probably 98% of you reading this have been conditioned to complete that sentence with the word “sponsor.” What follows could be a jingle, a spokesperson, a celebrity, or a celebrity spokesperson singing a jingle (Hello, Barry...