Several months ago, I joined a roundtable call with a group of pharma marketers. As an opening question, the moderator asked what type of engagement everyone was providing in their exhibits. One person answered, “We’re providing an exceptional experience for our...
I logged onto my “Rainforest Ultimate” streaming app looking for something to delay the Sunday Scaries of another busy week. A promo credit popped up on the screen — $6 off a rental? What a deal! I was shocked as I scrolled — not at the endless library, but at the...
Every three years, Messe Düsseldorf opens its doors to EuroShop, an enormous exhibition spanning 14 halls and showcasing the latest innovations in visual merchandising, store design, lighting, and technology. Every three years, Access TCA sends one lucky exhibit...
Editor’s Note: This post was originally published in July 2016 and updated in 2026 for relevance and accuracy. Choosing an experiential marketing agency can have a major impact on the success of your events, trade shows, brand activations, and customer...
When Access TCA president and COO Amy Sondrup announced the company’s acquisition of Top Shelf Exhibits, her press release contained a powerful statement: We are building around what we know the marketers of the future will need. For industry veterans who have been...
Correct me if I’m off base, but it seems that every year, starting in October, trade show and event industry organizations and associations release surveys and reports that indicate which way the wind is blowing. The timing makes sense—these groups have had most of a...
