Event Industry Blogs and News
Access Gives Back on Volunteer Day
Access held its third annual volunteer day this past Friday. For the second straight year, the Boston offices journeyed to Community Harvest Project in North Grafton, MA, while the Atlanta offices visited Operation School Bell of the Assistance League.
Building Brand Engagement: A Primer for Trade Show ROI
Increase your trade show ROI by thinking “marketing,” not just logistics. Think pre-show, show site and post-show to plan your trade show marketing program. Here’s some help.
Marketing Manager Musts for Building Brand Engagement
As a savvy marketing manager, you should enlist the knowledge and experience of your sales team. Learn what they need and what their customers want. Here are a few more suggestions for effective marketing management.
Face-to-Face? Digital? Building Brand Engagement Consistently
Whether face-to-face or digital, building brand engagement embraces consistent marketing principles. Learn how to create the perfect blend.
Partnering with Procurement to Build Brand Engagement
Did you know that you can build brand engagement with the help of your company’s procurement department? Here are 13 tips to improve your relationship.
Measurement at Trade Shows: Yes, You Can!
When they hear the word “measurement,” many, if not most, exhibit managers’ eyes glaze over because the conversation rarely gets concrete. Measure what? Why? How? Instituting a measurement program requires planning and buy-in. The planning part generally helps to get the buy-in—so let’s start with that.
The Front Line: Your Booth Staff, Part II
In the previous post, we promised some specific suggestions to help you smooth the transition for your staff from field sales to trade show sales. Here are more than a dozen tips to help your sales team excel.
The Front Line: Your Booth Staff, Part I
As a trade show manager, the show floor is your home field. Sales reps, on the other hand, feel like they’re on foreign soil. Here’s how you can help them temporarily adjust to the new sales climate.