Event Industry Blogs and News
Waste Reduction and Your Exhibit Program
Consciousness of waste at every phase of exhibiting is leading to change across the industry.
Here’s to the Exhibit Industry’s SUPER HEROES
How can you tell the SUPER HEROES in the exhibit industry? Keep reading!
Designing Healthcare Exhibits Around the Patient Journey
Healthcare exhibiting highlights the patient journey for healthcare professionals.
Trade Show Attendees Want to Learn—But How?
Saying that attendees visit trade shows to learn is one thing. Devising a learning experience is quite another.
Preparing Your Exhibit Staff: The Ultimate Personalization Strategy
In the marketing lexicon, “personalization” is often accompanied by the validity of data. Marketers forget about the role experience plays—and that the ultimate personalization strategy is training the exhibit staff.
Why Should You Invest in Booth Staff Training?
When your line item for booth staff training is called into question, be ready to explain why it’s important.
Working With Your Exhibit Staff: How to Get Their Buy-In
You are in charge of your exhibit staff for, at most, 3 days. How do you get them to give you their best work?
Pre-Show Marketing Beyond Email: What Works?
Surveys say email is the best way to reach your target market before the show opens. What else works?