The best event marketing folks are wizards when it comes to building teams. Their skills include coordinating internal consensus and keeping all the partners and contributors from going off message and from engaging in destructive competition. In event marketing lore,...
As suppliers, we are always selling—our experience, our resources, and our expertise—to win new clients. But in the long run, our client-facing teams’ intellect, resourcefulness, and determination sustain those relationships. Nowhere is this truer than in highly...
Healthcare convention measurement is often surrounded by myths, misconceptions, and hesitation. Yet, for small pharmaceutical, biotech, medical device, and diagnostics companies, measuring the success of healthcare meetings is vital — especially when preparing for...
This blog was originally published in 2016. It has been updated for relevance and accuracy in 2024. Healthcare—and healthcare marketing—in the U.S. is changing. The 2010 Affordable Care Act (ACA) was the catalyst for much of this change, and healthcare marketers now...
Trouble is Brewing Exhibit industry press claims convention attendance and event space are back to pre-pandemic levels. But corporate marketers share a different reality: budgets are stagnant, service costs are excruciatingly high and unpredictable, travel...
Your exhibit house is—or should be—a trusted partner, one with your best interests at heart, whether those interests are your budget, your show schedule, your promotional opportunities—and so much more. You rely on them to keep the current moving from one show to...
