Advocacy Through Access Part 7: Fellow Suppliers, It’s Time to Rethink Our Pitch
As suppliers, we are always selling—our experience, our resources, and our expertise—to win new clients. But in the long run, our client-facing teams’ intellect, resourcefulness, and determination sustain those relationships. Nowhere is this truer than in highly...
Advocacy Through Access Part 6: Overcoming the Myths of Healthcare Convention Measurement
Healthcare convention measurement is often surrounded by myths, misconceptions, and hesitation. Yet, for small pharmaceutical, biotech, medical device, and diagnostics companies, measuring the success of healthcare meetings is vital — especially when preparing for...
Target Marketing in Healthcare: Who Are They?
This blog was originally published in 2016. It has been updated for relevance and accuracy in 2024. Healthcare—and healthcare marketing—in the U.S. is changing. The 2010 Affordable Care Act (ACA) was the catalyst for much of this change, and healthcare marketers now...
Advocacy Through Access Part 5: Three Ways the Sustainability Movement Could Save Medical Conventions
Trouble is Brewing Exhibit industry press claims convention attendance and event space are back to pre-pandemic levels. But corporate marketers share a different reality: budgets are stagnant, service costs are excruciatingly high and unpredictable, travel...