Dermira is a biopharmaceutical company bringing biotech ingenuity to medical dermatology. At the American Academy of Dermatology (AAD), Dermira’s distinctive kinetic lighting attracted attendees to the company’s QBREXZA™ exhibit. The clean, simple lines of the exhibit provided touchscreen kiosks for attendees to learn more about QBREXZA™ as well as a catering station so that they could spend more time with company representatives. The large treatment of the company logo brightened the medical portion of the exhibit.