Think Surgical’s rebrand called for a new exhibit. The hanging sign, a combination of fabric, digital, and dimensional elements, is shaped like a femur to underscore Think’s pioneering work in knee replacement. With digital screens left and right, a blue carpet in the company’s brand color leads to a portal where Think’s technology is showcased. Live demos of surgeons performing knee surgery on models attracted attendees to the exhibit. On the second level, private meeting rooms allowed in-depth conversations.