Several months ago, I joined a roundtable call with a group of pharma marketers. As an opening question, the moderator asked what type of engagement everyone was providing in their exhibits. One person answered, “We’re providing an exceptional experience for our...
I came to marketing by way of sales. I was a territory rep—company car, expense account, living the dream. Like so many (usually young) sales people, the siren song of management lured me away from the freedom, perks and commissions of sales. I transitioned from sales...
