Event Industry Blogs

Healthcare Exhibiting: Change the Course

In a world where face to face interactions are regularly replaced by electronic communication, today’s healthcare exhibit manager is being asked to reduce costs, reduce headcount and become more efficient. Learn how you can refocus your healthcare exhibit strategy.

Working with Agencies: Playing Nicely in the Sandbox

Industry Knowledge

Don’t be intimidated when your role calls for you to assume leadership in bringing several agencies together. Make it work!

First Step to Engagement: Know Your Customer

Experiential Strategy, Industry Knowledge

Developing a customer profile is essential if you are going to provide a memorable experience at a trade show or via any marketing initiative. Take some time to determine as much as you possibly can about who your customer really is.

Movin’ on Up: Ten Tips to Help You Advance Your Trade Show Career

Industry Knowledge

You—and no one else—are in charge of your career advancement. Here are ten tips to help you get the recognition—and the promotion—you deserve.

Exhibit Managers Speak: What Do We Want?

Industry Knowledge

Exhibit managers get a lot of advice about how to do their jobs better—often from people who have never been exhibit managers. Read on to learn what exhibit managers need to be more effective in their jobs.