Event Industry Blogs and News
Working with Agencies: Playing Nicely in the Sandbox
Don’t be intimidated when your role calls for you to assume leadership in bringing several agencies together. Make it work!
First Step to Engagement: Know Your Customer
Developing a customer profile is essential if you are going to provide a memorable experience at a trade show or via any marketing initiative. Take some time to determine as much as you possibly can about who your customer really is.
Movin’ on Up: Ten Tips to Help You Advance Your Trade Show Career
You—and no one else—are in charge of your career advancement. Here are ten tips to help you get the recognition—and the promotion—you deserve.
Exhibit Managers Speak: What Do We Want?
Exhibit managers get a lot of advice about how to do their jobs better—often from people who have never been exhibit managers. Read on to learn what exhibit managers need to be more effective in their jobs.
Yes, Association Relationships are Important—and Here’s Why
Build strong relationships with industry associations: it’s a win-win
Patients Not Products: The New Focus of Healthcare Exhibiting
Today’s patients want intelligent conversations with healthcare professionals. How can healthcare exhibitors facilitate this conversation?
You Can Do It! Planning an Exhibit Program Across Multiple Shows
Attention exhibit managers: with a little help from knowledgeable partners, a planning a multi-show exhibit program is easy.
Five Reasons for Healthcare Exhibitors to Work with a Company that Knows Healthcare
True or False: any exhibit house can handle your healthcare program.