Concerned About Costs? You’re Not Alone!
Concerns about cost are nothing new, but the current uncertainty leads event marketers to prioritize their expectations with ‘cost-cutting’ tactics. Instead of panicking about the expense of a new exhibit, first consider: Exhibit Cost Insights: Only 45-50% of budgets...
The Evolution Of “Experience”
The primary focus of events is communication, communication with an audience that is already somewhat predisposed to listen. The audience is gathered in a place—a venue, an exhibit, or a virtual space—attentive to the message being delivered, hoping to learn...
Strategic Event Sponsorship: More Than Just a Word
And Now a Word from Our ______ Probably 98% of you reading this have been conditioned to complete that sentence with the word “sponsor.” What follows could be a jingle, a spokesperson, a celebrity, or a celebrity spokesperson singing a jingle (Hello, Barry...
Welcome Home: How PAX East Puts Fans First
“I never thought I’d find myself shoulder-to-shoulder with a Space Marine,” I said from the shadow of his hulking armor. He turned slowly, holstered his chainsaw rifle, and removed his helmet, looking down to where the voice had come from. “And I never thought I’d...