Event Industry Blogs and News
3 Features of a Highly Effective Exhibit: #3 Brand Hierarchy
An effective booth is one that displays a clear brand hierarchy. Savvy trade show markers know that educated attendees expect this. Here are some thoughts.
3 Features of a Highly Effective Exhibit: #2 Meaningful Engagement
Meaningful engagement doesn’t happen by magic. You have to build it into your strategy.
3 Features of a Highly Effective Exhibit: #1 The Staff
Statistics show that 80-85% of your memorability at a trade show comes from attendees’ interactions with your exhibit staff. A lot is at stake!
The Small Exhibit: Evaluating the Opportunity
Sometimes your only exhibiting option is a small space in a less traveled spot on the floor. That doesn’t mean you can’t be successful.
Access and CTSM Sponsorship: Exhibit Super Powers
“Less structure, more impact”–see how we do it for ourselves.
Enhance Your Exhibit ROI with Thought Leadership
Speaking at trade shows and conferences demonstrates thought leadership and enhances your presence as an exhibitor or sponsor. Learn how to enhance exhibit ROI through thought leadership in our latest blog.
Exhibit Industry Awards: The Envelope Please!
Business to business awards promote creativity, hard work, and our most important assets: our people!
Speakers Can Boost Your Trade Show ROI: Here’s How it Works
Have you ever wondered how some companies get their people to speak at trade shows and events? Keep reading to learn how.