Event Industry Blogs and News
Healthcare Exhibit Strategy: Be in the Room Where It Happens
As a healthcare exhibit manager, you know that your budget is probably larger than almost any other marketing initiative, yet are you in the room when the decisions are made? Read on.
Putting the Customer in the Custom Exhibit
Are you in the process of selecting a new exhibit? Don’t be confused by outdated definitions.
Global Exhibiting: Special Edition–The APAC Region
The transitions between exhibiting in the Americas and Europe are easily anticipated and handled. But what about exhibiting in the APAC region where practices are less familiar?
Global Exhibits: Getting Down to Specifics. Part Two.
Global exhibiting requires an understanding of business, the labor environment, and the culture–as well as the specific show. We continue our series on global exhibiting with some necessary questions that need to be answered.
Global Exhibits: Taking Your Show on the Road—or Across an Ocean. Part One.
Like the global economy, global exhibiting is the way business is done. Markets for your products and services are world-wide. This new series on global exhibiting will help you develop a strategy for your program.
Competitive Strategy: Which Category Works for You?
Assessing the competition from the viewpoint of developing strategy will result in a solid marketing plan.
How to Deal with the Competition: Going Beyond Their Cool
How does marketing strategy stack up against the comments that what your competitors are doing is cooler than what you are doing?
Association Shows: Forging Important Partnerships
In the last of our posts about associations, we look at association shows and how you can make the most of your partnerships.