Event Industry Blogs and News
The Marketing “Message” In Your Exhibit
We are in the business of providing a massage with the face-to-face medium. And the massage that we are providing is a positive brand experience. We can download product information on thumb drives, we can create in-booth theater, we can demo our technology or our medical device—all in the interest of getting our message across—but if there is no massage, no reassuring, positive, revitalizing experience with our brand at trade shows, we are wasting an opportunity for creating something memorable for our exhibit visitors.
Planning the Exhibit Experience
The problem with any marketing-speak is that words come into the lexicon, and through overuse, lose their meanings. Exhibit marketing has its own set of terminology and verbal shortcuts. One phrase that runs the risk of losing its meaning is “exhibit experience.”
Using Story Telling in Healthcare Exhibitions
Make your next trade show exhibit stand out of the crowd by incorporating different types of story telling. Learn how to use an intellectual and emotional approach.
Do Doctors Actually Attend Trade Show Exhibits?
Justifying convention spend is often a tough job. One major hurdle is that conventions as a marketing channel are often misunderstood. Much of the misunderstanding stems from the perception of conventions as a boondoggle—parties, late nights, and mini-vacations. It’s a stigma that, no matter how hard we try, is taking a long time to die.
Storytelling is More Than Just a Buzz Word
Storytelling is a basic, some would say primitive, tool for face-to-face connection. It has an acknowledged relevance in event marketing. But, like any tool, there are some ways to use storytelling that are better than others.
Access Team Holds Annual ‘End of Summer’ Outing
The Access team held their annual ‘End of Summer’ outing this past week at Douglas State Park. The company gathered at the park’s Wallum Lake pavilion for an array of backyard games and a variety of potluck foods. With the sun shining and a cool breeze from the lake, employees were able to unwind right before the Labor Day weekend commenced, with another successful Access outing in the books.
Lose the Literature and Lighten the Load
Literature is not the only path to literacy at your booth. Even before digital content delivery was introduced, bringing and distributing print literature at a show was always a waste of effort and money. Now, depending on your source for statistics, anywhere from 50 to 65% of literature sent to trade shows winds up in the trash, while sending boxes of print literature to a show drives your material handling fees (drayage) up. Way up.
A Well-designed Trade Show Exhibit is Only the Beginning of Trade Show Success
The average attendee spends a little more than 9 hours in the exhibit hall, visiting an average of 26 exhibits. Approximately 20 of those visits are planned and on a must-see agenda that the attendee compiles before the show. Your challenge: how to be among the 20 companies on the attendees’ pre-show agenda.