Event Industry Blogs and News
A Baker’s Dozen: 13 Questions to Ask When Hiring a Marketing Agency for Your Design Needs
Trade show exhibiting demands that when you hire an agency for your design needs, you find a partner that meets certain criteria including not only specific knowledge of the industry but also insights and experience in creating engagement within the exhibit.
Account Management Processes During and After the Sales Process
Your account management team is the lifeline between you and a successful show. The proper collaboration and communication can determine the success of account management processes before, during, and after the show.
Importance of Client Agency Relationship: So Your Agency has Multiple Clients at the Same Show?
The importance of having a client-agency relationship with a partner who has industry experience is critical to trade show success. But if your agency has many clients going to the same show, will you get lost in the shuffle?
How to Handle Healthcare Exhibit Compliance Issues
Compliance issues become less insurmountable once you understand the process.
Small Trade Show Exhibits Invite Creative Bravery
Assuming you’re doing the right thing for the right reason, how can you make your small exhibit compelling?
Strategy, Goals, Tactics and Marketing Objectives: Four Marketing Terms that Need Some Love
“Strategy, goals, tactics, and objectives.” Does that sound like “lions and tigers and bears” to you? Keep reading to learn what these terms actually mean in marketing discussions.
Be Part of Access’ #WeConquerCancer Virtual 5K
Run, jog, walk—wherever you are—to join our #WeConquerCancer Virtual 5K!
Trade Shows Aren’t Training Days
According to CEIR data, when senior executives attend trade shows, they are serious shoppers. They are making purchasing decisions about what products and services to buy for their companies. They are decision makers with specific concerns and objectives. If this is the case, is it wise to staff your exhibit with rookies who may or may not be up to speed on product information but who certainly do not have the experience and industry depth to talk to high level attendees with any degree of empathy?