Event Industry Blogs and News
Strategic Event Sponsorship: More Than Just a Word
And Now a Word from Our ______ Probably 98% of you reading this have been conditioned to complete that...
Welcome Home: How PAX East Puts Fans First
My recent expedition to PAX East showed me that the show organizers valued one thing above all else: attendee experience.
The Secret to Collaboration with Agencies and Partners
The best event marketing folks are wizards when it comes to building teams. How do they do it?
CES: Our Biggest Wow Moments from the Show Floor
Authors: Sam Ogren and Jonna O'Connor SAM: Sitting at dinner the night before CES 2025 opened, my...
Is It Time for a New Exhibit Partner?
Routinely evaluating supplier relationships is a sound business practice to determine if and how the...
Advocacy Through Access Part 7: Fellow Suppliers, It’s Time to Rethink Our Pitch
As suppliers, we are always selling—our experience, our resources, and our expertise—to win new...
Advocacy Through Access Part 6: Overcoming the Myths of Healthcare Convention Measurement
Healthcare convention measurement is often surrounded by myths, misconceptions, and hesitation. Yet,...
Target Marketing in Healthcare: Who Are They?
To state the obvious, healthcare—and healthcare marketing–in the U.S. is changing. In this highly volatile environment, we are still charged with developing an exhibit program that addresses critical issues. As we try to drown out all the craziness around us, a major question emerges: Who is our target?