Event Industry Blogs and News
Proud to Be a Pickle
The midway of a county fair or a carnival is an experiential explosion. Everything is over-the-top,...
Strategic Event Sponsorship: More Than Just a Word
And Now a Word from Our ______ Probably 98% of you reading this have been conditioned to complete that...
Welcome Home: How PAX East Puts Fans First
My recent expedition to PAX East showed me that the show organizers valued one thing above all else: attendee experience.
The Secret to Collaboration with Agencies and Partners
The best event marketing folks are wizards when it comes to building teams. How do they do it?
CES: Our Biggest Wow Moments from the Show Floor
Authors: Sam Ogren and Jonna O'Connor SAM: Sitting at dinner the night before CES 2025 opened, my...
Is It Time for a New Exhibit Partner?
Routinely evaluating supplier relationships is a sound business practice to determine if and how the...
Advocacy Through Access Part 7: Fellow Suppliers, It’s Time to Rethink Our Pitch
As suppliers, we are always selling—our experience, our resources, and our expertise—to win new...
Advocacy Through Access Part 6: Overcoming the Myths of Healthcare Convention Measurement
Healthcare convention measurement is often surrounded by myths, misconceptions, and hesitation. Yet,...