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Between a Rock and My Favorite Place: Reflections on EMS

Between a Rock and My Favorite Place: Reflections on EMS

by Sam Ogren | Convention, Experiential Strategy, Face to Face, Industry Knowledge

I logged onto my “Rainforest Ultimate” streaming app looking for something to delay the Sunday Scaries of another busy week. A promo credit popped up on the screen — $6 off a rental? What a deal! I was shocked as I scrolled — not at the endless library, but at the...
EuroShop 2026: The World’s Largest Mood Board

EuroShop 2026: The World’s Largest Mood Board

by Meghan Laverdiere | Convention, Exhibit, Experiential Strategy, Industry Knowledge, Personal Development, Trade Show

Every three years, Messe Düsseldorf opens its doors to EuroShop, an enormous exhibition spanning 14 halls and showcasing the latest innovations in visual merchandising, store design, lighting, and technology. Every three years, Access TCA sends one lucky exhibit...
CES 2026: A Cosmic Adventure in Vegas

CES 2026: A Cosmic Adventure in Vegas

by Sam Ogren | Convention, Experiential Strategy, Face to Face

A completely different world created in exhibit houses here on Earth, CES’s orbit takes us through Las Vegas once a year with new technology, ideas, and inspiration. Navigating past AI-powered tech and autonomous assistants, the costumed staff offering their products...
Welcome Home: How PAX East Puts Fans First

Welcome Home: How PAX East Puts Fans First

by Sam Ogren | Convention, Exhibit, Experiential Strategy

“I never thought I’d find myself shoulder-to-shoulder with a Space Marine,” I said from the shadow of his hulking armor. He turned slowly, holstered his chainsaw rifle, and removed his helmet, looking down to where the voice had come from. “And I never thought I’d...
CES: Our Biggest Wow Moments from the Show Floor

CES: Our Biggest Wow Moments from the Show Floor

by Sam Ogren | Convention, Experiential Strategy, Face to Face

Authors: Sam Ogren and Jonna O’Connor SAM: Sitting at dinner the night before CES 2025 opened, my colleague Jonna O’Connor asked me what to expect as a first-timer. More than 4300 exhibitors, almost 150,000 attendees, and over 2.5 million square feet of exhibit...
Advocacy Through Access Part 5: Three Ways the Sustainability Movement Could Save Medical Conventions

Advocacy Through Access Part 5: Three Ways the Sustainability Movement Could Save Medical Conventions

by Jon Ellms | Advocacy Through Access, Business, Convention, Healthcare, Industry Knowledge

Trouble is Brewing Exhibit industry press claims convention attendance and event space are back to pre-pandemic levels. But corporate marketers share a different reality: budgets are stagnant, service costs are excruciatingly high and unpredictable, travel...
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  • Between a Rock and My Favorite Place: Reflections on EMS

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