Welcome Home: How PAX East Puts Fans First
“I never thought I’d find myself shoulder-to-shoulder with a Space Marine,” I said from the shadow of his hulking armor. He turned slowly, holstered his chainsaw rifle, and removed his helmet, looking down to where the voice had come from. “And I never thought I’d...
CES: Our Biggest Wow Moments from the Show Floor
Authors: Sam Ogren and Jonna O’Connor SAM: Sitting at dinner the night before CES 2025 opened, my colleague Jonna O’Connor asked me what to expect as a first-timer. More than 4300 exhibitors, almost 150,000 attendees, and over 2.5 million square feet of exhibit...
Advocacy Through Access Part 5: Three Ways the Sustainability Movement Could Save Medical Conventions
Trouble is Brewing Exhibit industry press claims convention attendance and event space are back to pre-pandemic levels. But corporate marketers share a different reality: budgets are stagnant, service costs are excruciatingly high and unpredictable, travel...
Advocacy Through Access Part 2: The Evolution of the MSL
In part one of our Advocacy Through Access series, we explored how some forward-thinking healthcare exhibitors are updating and modernizing their exhibits to better attract, retain, and engage hard-to-reach clinicians. By reducing the number of overhead product logos,...