Lane Andrews to Drive Creative for Access TCA Atlanta
Whitinsville, MASS., May 24, 2011 — Access TCA continues to grow its Atlanta facility. The company has named Lane Andrews creative director of a new strategic account team under chief creative officer Bruce Morrow.
"Lane joins our team as creative director of what is really a full-service, live communications agency within Access," Morrow said. "We're offering our clients a unique blend of creative products for myriad channels, chosen and executed based on solid business intelligence."
Lane, an Emmy® Award winner, has the ideal credentials for the job. He got his start at Atlanta's WSB-TV, creating solutions for on-air and traditional print media. His dual-media skills grew to leadership roles in integrated marketing, including film, trade show branding, web and social media.
For 20 years, he has designed and directed results-driven campaigns in television, medical technology, advertising and marketing in the Atlanta area. He brings creative and strategic thinking to strengthen Access' product offering within an integrated media and technology-driven environment.
"I'm delighted to welcome Lane to Access. We want our Atlanta center to set the industry standard when it comes to integrated communications and media services, and he'll be a key contributor to our success," said Access founder and CEO Michael Yag. "Our investment in the growth of this facility is all about delivering to each client's unique set of desired outcomes."
The strategic hiring of Andrews is the latest move Yag has made to transform the Atlanta operation into an innovation hub.
He began the transformation early last year, adding a new, lightweight, custom exhibit product that was developed and engineered in the Atlanta facility and will be manufactured there. He then consolidated his event operation with the acquisition of long-standing partner M2Creative, providing total meeting management, staging and creative production, as well as a full range of housing and registration products and services. Integrated, cross-media marketing services round out this innovative offering with the new strategic account team.
About Access TCA, Inc.
Access TCA is an Outcome Communications™ company that creates value for our clients by delivering to their desired business outcomes in everything we do.
We deliver with a comprehensive product offering that includes communications planning, event and exhibit production, creative and media products and support services.
www.accesstca.com.