Event Industry Blogs and News
Setting and Measuring Objectives for Hybrid Exhibiting
The minute we choose to measure something,” according to Youngme Moon, the Donald K. David Professor of Business Administration at Harvard Business School, “we are essentially choosing to aspire to it.”
Setting Goals for the New Hybrid Exhibit Challenge
All signs point to the fact that recovery will launch with hybrid events, which will offer exhibitors attractive and compelling opportunities.
What Have We Learned about Virtual Engagements?
In the early months of 2020, when our in-person events were suddenly transported to virtual...
Events Have a Robust Future: Seize the Competitive Advantage
2020 was a tough year for the event industry, but there was at least one positive: it helped us rethink our strategies for the future of events.
Hey, That Was My Idea!
Whoa! Wait! They’re presenting MY idea as their own!
Live Events Will Come Back—What Changes Will You Be Making?
Once you’re assured the venue has GBAC-STAR certification, you need to think about health and safety measures for your exhibit.
The Virtual Measurement Question: Some Thoughts to Ponder
Peter Drucker said, “If you can’t measure it, you can’t improve it.” He was probably not talking about virtual exhibit programs.
Business Runs on Data and Storytelling Makes Data Real
The demand for data has never been stronger. How do we deliver it in a meaningful way?