Every three years, Messe Düsseldorf opens its doors to EuroShop, an enormous exhibition spanning 14 halls and showcasing the latest innovations in visual merchandising, store design, lighting, and technology. Every three years, Access TCA sends one lucky exhibit...
“I never thought I’d find myself shoulder-to-shoulder with a Space Marine,” I said from the shadow of his hulking armor. He turned slowly, holstered his chainsaw rifle, and removed his helmet, looking down to where the voice had come from. “And I never thought I’d...
This blog was originally published in 2022. It has been updated for relevance and accuracy in 2024. The idea of rental trade show exhibit is burdened with a past characterized by unremarkable, boring structures cobbled together with pieces and parts from a vendor’s...
In part one of our Advocacy Through Access series, we explored how some forward-thinking healthcare exhibitors are updating and modernizing their exhibits to better attract, retain, and engage hard-to-reach clinicians. By reducing the number of overhead product logos,...
The exhibition industry has continued to evolve rapidly, especially in the last few years. Covid, new technologies, changing budgets, shifting expectations, and a renewed focus on ROI have many companies rethinking how they approach trade shows and who they trust to...
Proving a return on investment (ROI) in a trade show or event has always been a challenge. Exhibit and event managers regularly hear, “Yeah, but what do we get out of this?” questions from their finance department when they review the numbers. However, after a year...
