Exhibit Rental: Perhaps an Option You Should Consider
This blog was originally published in 2022. It has been updated for relevance and accuracy in 2024. The idea of rental trade show exhibit is burdened with a past characterized by unremarkable, boring structures cobbled together with pieces and parts from a vendor’s...
Advocacy Through Access Part 2: The Evolution of the MSL
In part one of our Advocacy Through Access series, we explored how some forward-thinking healthcare exhibitors are updating and modernizing their exhibits to better attract, retain, and engage hard-to-reach clinicians. By reducing the number of overhead product logos,...
Interviewing New Suppliers for your Exhibit Program? 5 Tips
The exhibition industry has continued to evolve rapidly, especially in the last few years. Covid, new technologies, changing budgets, shifting expectations, and a renewed focus on ROI have many companies rethinking how they approach trade shows and who they trust to...
Five ways to paint a more convincing ROI picture
Proving a return on investment (ROI) in a trade show or event has always been a challenge. Exhibit and event managers regularly hear, “Yeah, but what do we get out of this?” questions from their finance department when they review the numbers. However, after a year...