The COVID pandemic and the subsequent shutdown of the live events industry revealed a startling fact: there was a need for advocacy. Advocacy had never been a top priority for the industry prior to the shutdown, and that became obvious. Although the events industry...
INSPIRING CONSUMER TRUST THROUGH SAFETY PRACTICES AND BRAND CONNECTIONSAs all of us at Access prepare for the return of in-person trade shows, we are reaching out to one of our trusted partners, Crêpes à Latte, for a look into the future of experiential hospitality at...
We’ve reached the end of our series on hybrid exhibiting, and it’s time for a review: Despite all the apparent disasters in the event industry during the past year, we remain optimistic about the future of events and about the future of hybrid exhibiting. We applaud...
Access is a global experience design agency, serving clients around the world. We are members of IFES (International Federation of Exhibition and Event Services), an organization that keeps us informed about the global marketplace. IFES recently held its annual...
Hopeful signs are everywhere. Slowly but certainly, trade shows are returning. More than ever, we have all become acutely conscious of the global trade show community as we watched videos of the Hunan Auto Show or read that Germany was separating trade shows from...
